Our Florence; Alabama Hotel's Near the Tennessee River The Holiday Inn Express Florence Northeast Hotel is located in the northwest corner of Alabama; an area best known for its variety of outdoor activities. As you visit this friendly town; pause to enjoy the surrounding countryside; which includes the beautiful Tennessee River and Pickwick Lake. Business travelers lodging in Florence appreciate our on-site Business Center and 1;008-square-foot meeting room. We are close to many major businesses; including Wise Alloys; TNT Fireworks; TVA (Tennessee Valley Authority); Coca-Cola Bottling Co. Florence Industrial Park and North American Lighting. The University of North Alabama; Eliza Coffee Memorial Hospital and Helen Keller Hospital are located in Florence; Alabama. Our hotel's property is near the Tennessee River; which boasts excellent fishing; swimming and boating. After a busy day on the river; slow down and enjoy a leisurely game of golf at The Shoals; part of the popular Robert Tr