A 30-minute drive from the central city of Danang, Hoi An has earned a reputation as one of Vietnam's most picturesque towns. Declared a World Heritage Site by UNESCO, Hoi An draws visitors to its lovingly preserved mix of Vietnamese, Chinese, Japanese and French architecture evidence of the town's fascinating past as a major trading port. From the 17th to the 19th century, Phai Pho which is Hoi An's old name riverside port was frequented by trader from as far away as Holland, China, Japan.